Consumer behavior is a broad field that studies how individuals, families and groups acquire, consume, and dispose of goods, services, ideas, and experiences. This course provides an integrated view of consumer behavior that draws on psychological, economics, anthropological, and contemporary Euro-American life, but around the world. Major portions of our lives are spent anticipating, engaging in, and remembering consumption activities. The principles of consumer behavior are useful to business managers, government regulators, non-profit organizations, and everyday people. For marketing managers, knowledge of consumer behavior has important implications for environmental analysis, product positioning, segmentation of the marketplace, and design of the marketing mix. Learning is a fundamentally social process that occurs when individuals work together to creating shared understanding and knowledge. Learning proceeds more fruitfully when relationships are personal as well as professional. To that end, in this class, we will work to create a learning community by emphasizing active learning, cooperation among students, student-faculty contact and diverse talents and ways of learning. In this course, the student will explore how perceptions, learning, memory, personality, and attitudes influence consumer behavior, how consumption changes during one's life cycle, and how powerful cultural and subcultural influences have an impact on consumers.
Blackboard Learn course. Visit https://https://sunypoly.edu/academics/online-learning.html for how to get started.
Click for more information on non-degree studies.
Check the SUNY Polytechnic Institute Schedule for updates