Advanced Sports Marketing And Sales


SUNY Canton

  • Semester
    Spring 2023
  • Instructor
    Lorenda Beuker
  • Start Date
  • Total Credits
  • Call to Register

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You will learn the same curriculum as our on-campus students

This course focuses on identifying and evaluating social media and ticket sales strategies in professional and collegiate sport. Specifically students will learn ticket operation policies, customer relationship management methods, and social media marketing opportunities. Students will design a comprehensive sales and social media program for a selected sport organization and dynamically present his or her new value added strategy. An interview and sales call project will provide valuable insight into 'front office' ticket sales season ticket holder retention, prospecting, and servicing accounts.
Course Area: Business
Level: Upper Level Undergraduate
Dates: 01-23-2023 - 05-12-2023
Find books for your online class
Instructor: Lorenda Beuker
Local Course ID: 23SP_CAN_SPMT430_1
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