Advertising and Promotion (C)


SUNY Cobleskill

  • Semester
    Fall 2023
  • Instructor
    Katrina M Pearl
  • Start Date
  • Total Credits
  • Call to Register

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You will learn the same curriculum as our on-campus students

This course offers a detailed look at the role of advertising in the marketing mix, with special emphasis on the integrated marketing communications approach with consumers/customers; planning the advertising campaign; media selection; creating and managing advertising; economic, legal and social constraints on advertising for an organization. An evaluation of advertising expenditure from the view of the firm and the consumer are presented. Part of the course requirements is the promotion and media plan for an original product or idea. Prerequisite: BADM134 or permission of the instructor.
Prerequisites: BADM 134 or permission of the instructor.
Course Area: Business
Level: Upper Level Undergraduate
Dates: 08-28-2023 - 12-15-2023
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Instructor: Katrina M Pearl
Local Course ID: 23FA_COB_BADM330_OLA
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