Retail Management

MKT-345-35W

SUNY Polytechnic Institute

  • Semester
    Spring 2025
  • Instructor
  • Start Date
    01-21-2025
  • Total Credits
    4
  • Call to Register
    315-792-7262

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You will learn the same curriculum as our on-campus students

Explores retail management from a theoretical and applied perspective. Surveys the structure and operation of various kinds of retail firms and the competitive environments in which they operate. Topics include: merchandising and promotional practice, buying and control procedures, pricing decisions, financial planning, evaluation of store operations, and retail strategy formulation.
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Prerequisites: MKT 301 and ACC 201 or equivalents
Course Area: Marketing
Level: Upper Level Undergraduate
Dates: 01-21-2025 - 05-08-2025
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Local Course ID: SP25_UTI_MKT345_1
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