Services Marketing Management
MKT-654-35W
SUNY Polytechnic Institute
- Semester
- Spring 2025
- Instructor
- Anthony Vennero
- Start Date
- 01-21-2025
- Total Credits
- 3
- Call to Register
- 315-792-7262
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
Introduces students to the challenges and innovative strategies that are ubiquitous to the marketing of services. Topics covered in this course include commonalities and differences between goods and services, the critical role of customer contact employees in service delivery, customer relationship management, the design and execution of the service delivery process, measurement and management of service outcomes, and the emerging roles of globalization and technology in service provision.
Blackboard Learn course. Visit https://https://sunypoly.edu/academics/online-learning.html for how to get started.
Click for more information on non-degree studies.
Check the SUNY Polytechnic Institute Schedule for updates
Blackboard Learn course. Visit https://https://sunypoly.edu/academics/online-learning.html for how to get started.
Click for more information on non-degree studies.
Check the SUNY Polytechnic Institute Schedule for updates
Course Area: Marketing
Level: Graduate
Dates: 01-21-2025 - 05-08-2025
- Find books for your online class
- Instructor: Anthony Vennero
- Local Course ID: SP25_UTI_MKT654_1
- Books & Supplies
-
How to Register for an Online Course
Let's put your mind at ease about online learning
-
- Search
- Search for an online course by keyword, semester, campus, area, or a combination of each.
-
- Select Course
- Select a course from the results list that fits your needs.
-
- Visit College Website
- Click “register now” to visit the college website to register as a “non-credit” or “non-matriculated” student if you are not enrolled at the campus.
-
- Contact Registrar
- Contact the registrar’s office or enrollment office to register for the course. Make sure you have the course name and course ID when you register.
-
- Transfer Credits
- If you plan to transfer credit for the course, make sure you have reviewed the course with the advisor at your current college to ensure the credits will transfer to your degree program.
-
- Locate Course Materials
- Once you register for the course, visit the campus bookstore to find the books and materials for the course. You will need the course ID to find the books.