Marketing for Hosp/Tour - AL
BUS-254-701
Cayuga Community College
- Semester
- Spring 2025
- Instructor
- Amy Valente
- Start Date
- 02-17-2025
- Total Credits
- 3
- Call to Register
- 315-255-1743
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
This course is designed to provide an introduction to
the general principles of marketing and an in-depth
study of marketing focused on the hospitality and
tourism industry. The student will be exposed to the
relationship between marketing and the consumer
experience with opportunities for the student to
apply marketing theory utilizing case studies and
experiential activities related to the tourism and
hospitality industries. Special emphasis will be placed
on the importance of research, social media, database
marketing and public relations. This course will
serve as an elective for any business student and is a
required course for the Event Management Certificate
program. The class will target students interested in
obtaining skills in marketing for the hospitality and
tourism area. Click here for full section info.
Prerequisites:
Prerequisite Information
Course Area: Business
Level: Lower Level Undergraduate
Dates: 02-17-2025 - 05-09-2025
- Find books for your online class
- Instructor: Amy Valente
- Local Course ID: 25SP_CAY_BUS254_1
- Books & Supplies
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