Marketing Research
BUS-358-30
Stony Brook University
- Semester
- Summer 2025
- Instructor
- Denise Buhrau
- Start Date
- 05-27-2025
- Total Credits
- 3
- Call to Register
- 631-632-6175
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
Introduces marketing research tools that aid managers in marketing decision-making and how the marketing research process can be used to collect and analyze data and information to solve marketing problems. A strong applied orientation exposes students to marketing research in traditional areas such as market segmentation, product positioning, product design, brand perception, and sales forecasting, as well as emerging areas including customer satisfaction, customer relationship management (CRM), and on-line marketing.
Course Area: Business
Level: Upper Level Undergraduate
Dates: 05-27-2025 - 07-25-2025
- Find books for your online class
- Instructor: Denise Buhrau
- Local Course ID: 25SU_STB_BUS358_30
- Books & Supplies
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