E-Marketing
BADM-311-OLA
SUNY Cobleskill
- Semester
- Summer 2025
- Instructor
- Katrina M Pearl
- Start Date
- 06-30-2025
- Total Credits
- 3
- Call to Register
- 518-255-5521
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
E-Marketing is a major component of electronic commerce, the fastest growing area of business. As such, workers and
students with expertise in this field are in great demand. This course provides an introduction to the field and explains the
various roles of E-Marketing in an organization's total marketing program. Students will be trained how to specifically use
the internet and related technology to strategize and implement research, advertising, merchandising, customer service
and other marketing mix-related functions. This is a practical, hands-on course. It explores Internet technologies as
products in and of themselves, as mass and personal communications tools, and as a distribution/transaction channel. It
will also address user characteristics and behavior, direct marketing and online strategies for relationship marketing. The
basics of Web design will be introduced. This course is cross-listed with MKHT 311. Prerequisite: HOTL 205 or BADM 134
Prerequisites:
HOTL 205 or BADM 134
Course Area: Business
Level: Upper Level Undergraduate
Dates: 06-30-2025 - 08-08-2025
- Find books for your online class
- Instructor: Katrina M Pearl
- Local Course ID: 25SU_COB_BADM311_OLA
- Books & Supplies
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