Digital Marketing
MKTG-338-1
SUNY Geneseo
- Semester
- Summer 2025
- Instructor
- Intekhab Alam
- Start Date
- 05-19-2025
- Total Credits
- 3
- Call to Register
- 585-245-5566
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
To thrive in this new digital age, marketers must rethink their strategies for the 4Ps and adapt them to today's new environment. This digital marketing course is designed to help marketing students learn the art of managing a virtual market place and develop product, pricing, placement and promotion strategies relevant to this new model of business. Paraphrasing Philip Kotler's definition of marketing, Digital Marketing is the process of building and maintaining customer relationships through on-line activities to facilitate the exchange of product and services that satisfy the goals of both customers and sellers. Although the use of digital technology is the key to Digital Marketing, this course is not designed to create experts in web page programming languages.
Prerequisites:
MKTG 331 (Undergraduate) is at least C- AND School of Business Proficiency score is at least 1
Course Area: Business
Level: Upper Level Undergraduate
Dates: 05-19-2025 - 06-27-2025
- Find books for your online class
- Instructor: Intekhab Alam
- Local Course ID: 25SU_GEN_MKTG338_1
- Books & Supplies
-
How to Register for an Online Course
Let's put your mind at ease about online learning
-
- Search
- Search for an online course by keyword, semester, campus, area, or a combination of each.
-
- Select Course
- Select a course from the results list that fits your needs.
-
- Visit College Website
- Click “register now” to visit the college website to register as a “non-credit” or “non-matriculated” student if you are not enrolled at the campus.
-
- Contact Registrar
- Contact the registrar’s office or enrollment office to register for the course. Make sure you have the course name and course ID when you register.
-
- Transfer Credits
- If you plan to transfer credit for the course, make sure you have reviewed the course with the advisor at your current college to ensure the credits will transfer to your degree program.
-
- Locate Course Materials
- Once you register for the course, visit the campus bookstore to find the books and materials for the course. You will need the course ID to find the books.