Marketing Management Problems
MKT-312-35W
SUNY Polytechnic Institute
- Semester
- Summer 2025
- Instructor
- Robert Yeh
- Start Date
- 05-27-2025
- Total Credits
- 4
- Call to Register
- 315-792-7262
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
Marketing Management Problems (MKT 312) is designed to follow and build upon the basic concepts and tools learned in Principles of Marketing Management (MKT 301). While treating the same general subject, marketing management, the main objective of this course is to provide a strategic perspective to the study of management in marketing. Accordingly, much of the course is devoted to strategic applications of basic marketing management principles and concepts.
As a second course in the marketing concentration, MKT 312 seeks to integrate the basic subject matter or marketing management around a strategic framework. Thus, the main focus of the course is on the applications of marketing management concepts to "real world" contexts (i.e., actual companies and the marketing of oneself as a "going concern"). Assignments in the course are organized around this basic principle.
Blackboard Learn course. Visit https://https://sunypoly.edu/academics/online-learning.html for how to get started.
Click for more information on non-degree studies.
Check the SUNY Polytechnic Institute Schedule for updates
Blackboard Learn course. Visit https://https://sunypoly.edu/academics/online-learning.html for how to get started.
Click for more information on non-degree studies.
Check the SUNY Polytechnic Institute Schedule for updates
Prerequisites:
MKT310
Course Area: Marketing
Level: Lower Level Undergraduate
Dates: 05-27-2025 - 07-23-2025
- Find books for your online class
- Instructor: Robert Yeh
- Local Course ID: 25SU_UTI_MKT312_1
- Books & Supplies
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