Integrated Marketing Comm
BU-4802-NE1
SUNY Old Westbury
- Semester
- Summer 2025
- Instructor
- Lauren Lev
- Start Date
- 06-16-2025
- Total Credits
- 4
- Call to Register
- 516-876-3092
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
The course focuses on promoting synergy of marketing communications practices and relationships for producers, manufacturers and retailers with their target consumers. It emphasizes strategic planning and management of integrated marketing communications covering a variety of functional areas (promotional mix elements) including advertising, public relations, publicity, direct marketing, digital advertising, marketing and social media, sales promotion and event sponsorship, as well as basic principles of brand communications and position strategies.
Prerequisites:
(Undergraduate level BU 3800 Minimum Grade of D- or Undergraduate level BU 3800 Minimum Grade of TD-)
Course Area: Business
Level: Upper Level Undergraduate
Dates: 06-16-2025 - 08-21-2025
- Find books for your online class
- Instructor: Lauren Lev
- Local Course ID: 25SU_OLD_BU4802_NE1
- Books & Supplies
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