Principles of Advertising
MKT-21000-800
Rockland Community College
- Semester
- Fall 2025
- Instructor
- Patricia Kobes
- Start Date
- 09-02-2025
- Total Credits
- 3
- Call to Register
- 845-574-4328
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
Are you likely to buy a product if a celebrity endorses it? Explore advertising in our connected digital age. Students will examine the field of advertising throughout history and its role in the Integrated Marketing Communication (IMC) process. Topics such as target and niche marketing, marketing research and the various advertising mediums (television, radio, newspaper, magazines, and the internet/social media).
Course Area: Marketing
Level: Lower Level Undergraduate
Dates: 09-02-2025 - 12-21-2025
- Find books for your online class
- Instructor: Patricia Kobes
- Local Course ID: FA25_ROC_MKT21000_800
- Books & Supplies
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