Consumer Behavior
BADM-405-OLN
SUNY Cobleskill
- Semester
- Fall 2025
- Instructor
- Patricia C Piatov
- Start Date
- 08-25-2025
- Total Credits
- 3
- Call to Register
- 518-255-5521
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
The most complex aspect of marketing is the consumer. This course will provide tools to better understand consumer
behavior. Topics will include consumer motivation, values, psychographics and lifestyle influences, individual and group
decision making, demographic and cultural influences. Practical applications of psychological principles will be emphasized,
including frequent guest programs, promotional strategy and marketing planning. This course is cross-listed with MKHT
405. Prerequisites: BADM 134 or HOTL 205, or permission of the instructor
Prerequisites:
BADM 134 or HOTL 205, or permission of the instructor
Course Area: Business
Level: Upper Level Undergraduate
Dates: 08-25-2025 - 12-12-2025
- Find books for your online class
- Instructor: Patricia C Piatov
- Local Course ID: 25FA_COB_BADM405_OLN
- Books & Supplies
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