Social Media Analytics

MSA-575-WP1

SUNY Plattsburgh

  • Semester
    Spring 2026
  • Instructor
    Elson Cibaku
  • Start Date
    01-26-2026
  • Total Credits
    3
  • Call to Register
    518-564-2040

Take your class online with SUNY

You will learn the same curriculum as our on-campus students

This course offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engine, and location layers. We will see how social network analysis, web mining and statistical methods can be used to study these topics. By the end of this course, students will have mastered the concepts, techniques, and tools used to extract business insights from social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make good business decisions. While there are no
Prerequisites: Prerequisites, students are expected to be proficient in SAS programming, data structures, and web analytics and have taken college level or above courses in statistics and mathematical modeling MSA530 and MSA540.
Course Area: Management
Level: Graduate
Dates: 01-26-2026 - 05-15-2026
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Instructor: Elson Cibaku
Local Course ID: 26SP_PLA_MSA575_WP1
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