Marketing Strategy
BUAD-560-1
SUNY Fredonia
- Semester
- Spring 2026
- Instructor
- Lei Huang
- Start Date
- 01-21-2026
- Total Credits
- 3
- Call to Register
- 716-673-3177
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
Marketing strategy refers to creating, delivering, and capturing more customer value than the competitors on a sustainable basis. This course aims to provide students with a competitive advantage: the ability to predict customer and competitor response to marketing actions, and hence to create value by making more insightful marketing decisions in different industries. This course is to deepen the student's practical skills by using marketing analytics to improve marketing mix ROI and customer analytics to improve targeting decisions. The teaching method will be highly interactive, with a blend of lectures, case discussions, problem sets, and project work.
Course Area: Business
Level: Graduate
Dates: 01-21-2026 - 03-16-2026
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- Instructor: Lei Huang
- Local Course ID: 26SP_FRE_BUAD560_1
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