Services Marketing
BMKT-601-6704
University at Albany
- Semester
- Fall 2025
- Instructor
- Robert J Braathe
- Start Date
- 08-25-2025
- Total Credits
- 3
- Call to Register
- 518-442-5140
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
Services account for 70%+ of the GNP in most developed economies, and a majority of business graduates go to work for service organizations - from banks, to hospitals, to technical consultancies, and to marketing agencies. Also, effective services marketing strategies contribute to the success of manufacturing firms that use services to give their products a differential advantage. This course covers the ideas, theories, and terminology that have become the foundation for creating marketing strategy for services. The instructor typically uses one of the classic services marketing textbooks and includes case-based learning. Prerequisite: Students taking this course should have prior knowledge of marketing management.
Course Area: Marketing
Level: Graduate
Dates: 08-25-2025 - 12-08-2025
- Find books for your online class
- Instructor: Robert J Braathe
- Local Course ID: 25FA_ALB_BMKT601_3
- Books & Supplies
-
How to Register for an Online Course
Let's put your mind at ease about online learning
-
- Search
- Search for an online course by keyword, semester, campus, area, or a combination of each.
-
- Select Course
- Select a course from the results list that fits your needs.
-
- Visit College Website
- Click “register now” to visit the college website to register as a “non-credit” or “non-matriculated” student if you are not enrolled at the campus.
-
- Contact Registrar
- Contact the registrar’s office or enrollment office to register for the course. Make sure you have the course name and course ID when you register.
-
- Transfer Credits
- If you plan to transfer credit for the course, make sure you have reviewed the course with the advisor at your current college to ensure the credits will transfer to your degree program.
-
- Locate Course Materials
- Once you register for the course, visit the campus bookstore to find the books and materials for the course. You will need the course ID to find the books.