Marketing Strategies
BUS-630-1992
Buffalo State University
- Semester
- Spring 2026
- Instructor
- Mary Ann Zylka
- Start Date
- 01-26-2026
- Total Credits
- 3
- Call to Register
- 716-878-4811
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
Introduction and analysis of marketing strategies that propose concrete, measurable actions to accomplish specific marketing objectives. Topics include customer relationship management; customer social and digital media engagement; brand management; marketing mix strategies including product, price, promotion, and distribution strategies; marketing metrics; and sustainable marketing in a global environment. Offered alternating years.
Course Area: Business
Level: Graduate
Dates: 01-26-2026 - 03-13-2026
- Find books for your online class
- Instructor: Mary Ann Zylka
- Local Course ID: 26SP_BSU_BUS630_01
- Books & Supplies
-
How to Register for an Online Course
Let's put your mind at ease about online learning
-
- Search
- Search for an online course by keyword, semester, campus, area, or a combination of each.
-
- Select Course
- Select a course from the results list that fits your needs.
-
- Visit College Website
- Click “register now” to visit the college website to register as a “non-credit” or “non-matriculated” student if you are not enrolled at the campus.
-
- Contact Registrar
- Contact the registrar’s office or enrollment office to register for the course. Make sure you have the course name and course ID when you register.
-
- Transfer Credits
- If you plan to transfer credit for the course, make sure you have reviewed the course with the advisor at your current college to ensure the credits will transfer to your degree program.
-
- Locate Course Materials
- Once you register for the course, visit the campus bookstore to find the books and materials for the course. You will need the course ID to find the books.