Digital Marketing Analytics

MKT-569-01

Stony Brook University

  • Semester
    Fall 2026
  • Instructor
    Siyuan Yin
  • Start Date
    08-24-2026
  • Total Credits
    3
  • Call to Register
    631-632-6175

Take your class online with SUNY

You will learn the same curriculum as our on-campus students

In the rapidly evolving digital landscape, the ability to analyze and interpret data is crucial for making informed marketing decisions. This graduate-level course provides an overview of the knowledge, tools, and techniques currently used to decode complex digital marketing data. Students will gain practical expertise applying multiple analytical techniques across a variety of digital marketing scenarios. We will emphasize the critical problem-solving skills needed to transform observed patterns into managerial insights, while keeping in mind that the principles of marketing still apply, regardless of the medium. By the course's end, students should be able to use data-driven approaches to optimize campaigns, drive customer engagement, and lead data-informed marketing initiatives in the digital age.
Course Area: Marketing
Level: Graduate
Dates: 08-24-2026 - 12-17-2026
Find books for your online class
Instructor: Siyuan Yin
Local Course ID: 26FA_STB_MKT569_01
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