Consumer Behavior

BUS-134-U1

Finger Lakes Community College

  • Semester
    Fall 2026
  • Instructor
    Laura Engin
  • Start Date
    08-31-2026
  • Total Credits
    3
  • Call to Register
    585)785-1000

Take your class online with SUNY

You will learn the same curriculum as our on-campus students

This course introduces students to the essential principles of consumer behavior focusing on the psychological social and cultural influences that drive consumer decision-making. Students will use AI-generated content and Open Educational Resources (OER) to analyze current consumer trends and apply insights to real-world marketing challenges. Through interactive exercises case studies and AI-generated datasets students will gain a comprehensive understanding of how consumer behavior impacts marketing strategies particularly in the digital landscape.
Course Area: Business
Level: Lower Level Undergraduate
Dates: 08-31-2026 - 12-18-2026
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Instructor: Laura Engin
Local Course ID: 26FA_FLC_BUS134_1
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