Marketing for the Hospitality Profession

HOT-275-71

SUNY Schenectady County Community College

  • Semester
    Fall 2026
  • Instructor
    James Larkin
  • Start Date
    08-24-2026
  • Total Credits
    3
  • Call to Register
    518-381-1348

Take your class online with SUNY

You will learn the same curriculum as our on-campus students

This course concentrates on marketing for a hospitality-based business. The focus is on developing a marketing plan for an existing business. It covers areas of marketing that include publicity, sales, advertising; managing customer information; both consumer and organizational buying behaviors; and the impact of social media and Artificial Intelligence (AI) on marketing. Note: This course satisfies the SUNY General Education Information Literacy category only for the Culinary Arts AOS program.
Course Area: Hotel Restaurant Management
Level: Lower Level Undergraduate
Dates: 08-24-2026 - 12-15-2026
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Instructor: James Larkin
Local Course ID: 26FA_SCH_HOT275_71
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