Public Relations Strategies

ACOM-349-1304

University at Albany

  • Semester
    Winter 26/27
  • Instructor
    Dawn Sohns
  • Start Date
    12-21-2026
  • Total Credits
    3
  • Call to Register
    518-442-5140

Take your class online with SUNY

You will learn the same curriculum as our on-campus students

This course provides an introduction to the field of public relations (PR), exploring its role in shaping public perception and building relationships between organizations and their key audiences. Students will learn and the fundamental principles, strategies, and tools used in PR to effectively manage communication, reputation, and media relations. Prerequisite(s): declared COM major/minor with ACOM 265X, and majors must have completed a statistics/logic course (ACOM 275 or AMAT 108, or ASOC 221 or RCRJ 281 or APSY 210 or APHI 210).
Course Area: Communication Studies
Level: Upper Level Undergraduate
Dates: 12-21-2026 - 01-15-2027
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Instructor: Dawn Sohns
Local Course ID: 27_WI_ALB_ACOM_349_0001
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