Secondary Data Analysis and Business Storytelling

MGQ-706LEC-S1Q

University at Buffalo

  • Semester
    Spring 2027
  • Instructor
  • Start Date
    03-10-2027
  • Total Credits
    3
  • Call to Register
    716-645-5698

Take your class online with SUNY

You will learn the same curriculum as our on-campus students

This course prepares students to harness the power of secondary data for strategic insight. Students will learn how to locate, extract, and analyze data from public and governmental sources, with an emphasis on rigorous data cleaning, transformation, and statistical analysis. The course emphasizes the translation of analytical findings into clear, compelling narratives through effective data visualization and storytelling techniques. Students will also develop professional reporting skills and address ethical considerations related to data use, interpretation, and public communication. The focus throughout is on turning complex datasets into actionable insights that support business decisions and policy engagement.
Course Area: Management Information Systems
Level: Graduate
Dates: 03-10-2027 - 05-04-2027
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Local Course ID: 27SP_BUF_MGQ706_LECS1Q
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