Sport Marketing
SPM-660-010
SUNY Cortland
- Semester
- Summer 2024
- Instructor
- Seongjin Yoo
- Start Date
- 05-15-2024
- Total Credits
- 3
- Call to Register
- 607-753-4702
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
Compares and contrasts the field of sport and life-style marketing with the practices and applications of mainstream marketing. Coursework includes a historical overview of sport marketing and examines the application of marketing principles to North American-based collegiate and professional sport organizations and events, international sport organizations and events, commercial and public organizations, sporting good manufacturing and the sport enterprise in general.
Course Area: Management
Level: Graduate
Dates: 05-15-2024 - 06-20-2024
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- Instructor: Seongjin Yoo
- Local Course ID: 24SU_COR_SPM660_010
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