Social Media and the Arts

AMG-3610-20001

Purchase College

  • Semester
    Summer 2024
  • Instructor
    Annette Davies
  • Start Date
    06-03-2024
  • Total Credits
    4
  • Call to Register
    914-251-6361

Take your class online with SUNY

You will learn the same curriculum as our on-campus students

Social media is integral to effective business communication and marketing. Students develop and analyze social media strategies, content and campaigns while gaining a better understanding of how to build individual and organizational brands utilizing social platforms such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and Snapchat. Other topics include influencer campaigns, budgeting, analytics, and split testing.
Course Area: Marketing
Level: Upper Level Undergraduate
Dates: 06-03-2024 - 06-28-2024
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Instructor: Annette Davies
Local Course ID: 24SU_PUR_AMG3610_1
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