Crisis Communication

COM-3370-20026

Purchase College

  • Semester
    Summer 2024
  • Instructor
    Allison Kahn
  • Start Date
    06-03-2024
  • Total Credits
    3
  • Call to Register
    914-251-6361

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You will learn the same curriculum as our on-campus students

How do brands communicate during times of crisis? Students will analyze case-studies, leverage best practices and develop their own campaigns to demonstrate how to successfully steer a brand through their most troubling hour. We will touch on key concepts including reputation management, spokesperson training and press conferences, rich and social media, and more in this public relations course.
Course Area: Communication Studies
Level: Upper Level Undergraduate
Dates: 06-03-2024 - 06-28-2024
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Instructor: Allison Kahn
Local Course ID: 24SU_PUR_COM3370_1
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