Marketing
MKTG-331-2
SUNY Geneseo
- Semester
- Fall 2024
- Instructor
- Intekhab Alam
- Start Date
- 08-26-2024
- Total Credits
- 3
- Call to Register
- 585-245-5566
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
A study of the principles, concepts, and managerial policies pertaining to the marketing function within organizations. This course will focus upon the total quality management of the marketing function; consumer behavior; market research and information systems; policies pertaining to product and service development, pricing, promotion, physical distribution and sales; and the external marketing environment (e.g., law and ethics, globalization, technological change, and demographic diversity in the marketplace).
Prerequisites:
School of Business Proficiency score is at least 1
Course Area: Business
Level: Upper Level Undergraduate
Dates: 08-26-2024 - 12-17-2024
- Find books for your online class
- Instructor: Intekhab Alam
- Local Course ID: 24FA_GEN_MKTG331_2
- Books & Supplies
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