Advertising and Promotion Management


SUNY Geneseo

  • Semester
    Summer 2024
  • Instructor
    Rozbeh Madadi
  • Start Date
  • Total Credits
  • Call to Register

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You will learn the same curriculum as our on-campus students

An in-depth study of the fundamentals of promotion management and marketing communications. Topics include the consumer behavioral foundations of marketing communications, sales management and personal selling, advertising, sales promotion, public relations, publicity, and the role of integrated marketing communications in marketing management and total quality management.
Prerequisites: MGMT 331 (Undergraduate) is at least C- OR MKTG 331 (Undergraduate) is at least C- AND School of Business Proficiency score is at least 1
Course Area: Business
Level: Upper Level Undergraduate
Dates: 07-01-2024 - 08-09-2024
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Instructor: Rozbeh Madadi
Local Course ID: 24SU_GEN_MKTG334_1
Books & Supplies
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