Public Relations
COMM-120-701
Cayuga Community College
- Semester
- Fall 2024
- Instructor
- Start Date
- 08-26-2024
- Total Credits
- 3
- Call to Register
- 315-255-1743
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
This course examines the history and scope of the
public relations industry. This includes a survey of
the roles and responsibilities of the public relations
professional in the private and public sectors. Through
examination of the importance of the audience
and audience research in public relations program
planning, how public relations differs from advertising,
and the use of traditional publicity tools like press
releases and press kits to reach targeted audiences,
students will gain an overall understanding of the
public relations field. Recognition of the importance
of ethics, integrity, and relationship building as a
foundation for public relations will also be explored. Click here for full section info.
Prerequisites:
Prerequisite Information
Course Area: Communication Studies
Level: Lower Level Undergraduate
Dates: 08-26-2024 - 12-06-2024
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- Instructor:
- Local Course ID: 24FA_CAY_COMM120_1
- Books & Supplies
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