Marketing II
BU-251-IC1
Erie Community College
- Semester
- Fall 2024
- Instructor
- Kristin G Kozlowski
- Start Date
- 09-03-2024
- Total Credits
- 3
- Call to Register
- 716-851-1466
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
This course builds upon the basic concepts and practices introduced in Principles of Marketing I - BU 151. It will provide a firm understanding of how to define and segment a market, how to develop product and services for chosen target markets, how to price offerings to make them attractive and affordable and how to develop a promotional mix in order that customers will be aware of and desire a firm’s products.
Prerequisites:
BU 151 or permission of the instructor.
Course Area: Business
Level: Lower Level Undergraduate
Dates: 09-03-2024 - 12-23-2024
- Find books for your online class
- Instructor: Kristin G Kozlowski
- Local Course ID: 24FA_ERI_BU251_IC1
- Books & Supplies
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