An Introduction to Public Relations
COM-245-SL1
Monroe Community College
- Semester
- Fall 2024
- Instructor
- Ilene Benz
- Start Date
- 08-26-2024
- Total Credits
- 3
- Call to Register
- 585-292-2300
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
A survey of the roles and responsibilities of the public relations professional in private and public organizations. Examination of the importance of the audience and audience research in public relations program planning, how public relations differs from advertising and the use of traditional publicity tools like press releases and press kits to reach targeted audiences. Exploration of the use of the Internet to reach key stakeholders and its use as a distribution channel for publicity. Recognition of the importance of ethics, integrity and relationship building as a cornerstone of public relations.
Course Area: Communication Studies
Level: Lower Level Undergraduate
Dates: 08-26-2024 - 12-16-2024
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- Instructor: Ilene Benz
- Local Course ID: 24FA_MON_COM245_1
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