Principles of Marketing
MAR-200-SL2
Monroe Community College
- Semester
- Fall 2024
- Instructor
- Kathleen Borbee
- Start Date
- 09-23-2024
- Total Credits
- 3
- Call to Register
- 585-292-2300
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies.
Prerequisites:
BUS 104 with a C or better and (MTH098 with a C or better or MTH096 with a B- or better or MCC Level 6 Mathematics placement)
Course Area: Marketing
Level: Lower Level Undergraduate
Dates: 09-23-2024 - 12-16-2024
- Find books for your online class
- Instructor: Kathleen Borbee
- Local Course ID: 24FA_MON_MAR200_2
- Books & Supplies
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