Dynamics of Selling

MAR-201-SL1

Monroe Community College

  • Semester
    Fall 2024
  • Instructor
  • Start Date
    08-26-2024
  • Total Credits
    3
  • Call to Register
    585-292-2300

Take your class online with SUNY

You will learn the same curriculum as our on-campus students

This course focuses on the factors involved in effective selling. It provides conceptual and hands-on practical guidance using both models and frameworks that support the sales planning process combined with role-playing scenarios. Emphasis is on the development of the sales mindset, sales/sales call planning, and sales execution for both the sales professional or business owner. Topics include understanding buyer personalities and communication preferences, the B2B and RFP buying process, application of psychological and persuasive selling techniques, methods of conducting the sales presentation, and territory/account structure and management.
Prerequisites: BUS 104 with a C or better
Course Area: Marketing
Level: Lower Level Undergraduate
Dates: 08-26-2024 - 12-16-2024
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Local Course ID: 24FA_MON_MAR201_1
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