Social Media Analytics for Public Relations

PRE-302-WB1

SUNY Plattsburgh

  • Semester
    Fall 2024
  • Instructor
  • Start Date
    08-26-2024
  • Total Credits
    3
  • Call to Register
    518-564-2100

Take your class online with SUNY

You will learn the same curriculum as our on-campus students

This course is designed to train students in current data analysis methods that are highly sought-after in the public relations industry. Students will learn current approaches to digital-media analytics in public relations, with a primary focus on analyzing social-media data. They will study key concepts relevant to social-media analytics and apply that knowledge by: (1) collecting and analyzing data, (2) presenting their results to an audience, and (3) composing social-media posts based on their findings. Students will also learn the basics of public relations research (including quantitative and qualitative methods) and audience analysis.Liberal arts Varies
Course Area: Communication Studies
Level: Upper Level Undergraduate
Dates: 08-26-2024 - 12-13-2024
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Local Course ID: 24FA_PLA_PRE302_WB1
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