Marketing Survey Design/Data Analysis

MKT-510-35W

SUNY Polytechnic Institute

  • Semester
    Fall 2024
  • Instructor
    Robert Yeh
  • Start Date
    08-26-2024
  • Total Credits
    3
  • Call to Register
    315-792-7262

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You will learn the same curriculum as our on-campus students

Provide prospective managers with an understanding of marketing survey procedures and data analysis techniques. Various quantitative and strategic approaches in marketing are introduced and applied in case studies and problem solving. Topics of this course include: formulation of marketing survey design, comparison of survey designs, preparation of marketing data, quantitative techniques of marketing decision analysis, managerial aspects of coordinating survey projects, and the implementation of derived strategy.
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Check the SUNY Polytechnic Institute Schedule for updates
Course Area: Marketing
Level: Graduate
Dates: 08-26-2024 - 12-12-2024
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Instructor: Robert Yeh
Local Course ID: 24FA_UTI_MKT510_1
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