Principles of Marketing

MKT-101-DL

Orange County Community College

  • Semester
    Fall 2024
  • Instructor
    Stephen Winter
  • Start Date
    08-26-2024
  • Total Credits
    3
  • Call to Register
    845-341-4140

Take your class online with SUNY

You will learn the same curriculum as our on-campus students

The thrust of this course is the "marketing concept" which stresses the organization's first goal: customer satisfaction. Students use a systems approach to integrate the major marketing areas such as: Marketing Plan, Marketing Research, Consumer Buying Behavior, Product/Service Concepts, Promotion, Ethics and Social Responsibility. Marketing applications are developed through the strategic marketing process, which identifies the target market and its support of the marketing mix. Student exercises include customer service and Internet projects.
Prerequisites: Successful completion (DVP) of MAT 040 or successful completion (DVP) of MAT 010 or placement into MAT 020 or placement into MAT 092 or higher.
Course Area: Marketing
Level: Lower Level Undergraduate
Dates: 08-26-2024 - 12-14-2024
Find books for your online class
Instructor: Stephen Winter
Local Course ID: 24FA_ORA_MKT101_0
Books & Supplies
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