Non-Profit Fundraising & Marketing
PAFF-557-1
Binghamton University
- Semester
- Summer 2024
- Instructor
- Lauren Dula
- Start Date
- 05-28-2024
- Total Credits
- 3
- Call to Register
- 607-777-6088
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
It is highly important that nonprofit professionals learn about revenue development and marketing. Without steady sources of income and brand awareness a nonprofit will not be able to effectively enact its mission and programming. This course will provide a broad overview of nonprofit fundraising and marketing including an introduction to the theories and practices of charitable fundraising such as fundraising traditions in the U.S. and amongst various populations, philosophies of giving and asking, theories of donor motivation, and the organizational, legal, and ethical contexts of charitable fundraising. It reviews practical elements of fundraising plan development, as well as traditional and digital marketing methods to spread brand awareness and encourage engagement with and donations to their organization. Students are introduced to and gain practice using basic fundraising tools, including annual funds, special events, major gifts, planned giving, and capital campaigns.
Course Area: Public Administration
Level: Graduate
Dates: 05-28-2024 - 07-01-2024
- Find books for your online class
- Instructor: Lauren Dula
- Local Course ID: 24SU_BIN_PAFF557_01
- Books & Supplies
-
How to Register for an Online Course
Let's put your mind at ease about online learning
-
- Search
- Search for an online course by keyword, semester, campus, area, or a combination of each.
-
- Select Course
- Select a course from the results list that fits your needs.
-
- Visit College Website
- Click “register now” to visit the college website to register as a “non-credit” or “non-matriculated” student if you are not enrolled at the campus.
-
- Contact Registrar
- Contact the registrar’s office or enrollment office to register for the course. Make sure you have the course name and course ID when you register.
-
- Transfer Credits
- If you plan to transfer credit for the course, make sure you have reviewed the course with the advisor at your current college to ensure the credits will transfer to your degree program.
-
- Locate Course Materials
- Once you register for the course, visit the campus bookstore to find the books and materials for the course. You will need the course ID to find the books.