Advertising And Promotion


SUNY Canton

  • Semester
    Summer 2024
  • Instructor
    Nicholas C Kocher
  • Start Date
  • Total Credits
  • Call to Register

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You will learn the same curriculum as our on-campus students

Students explore the fundamentals of advertising and promotion and apply this knowledge in creating an advertising plan and integrated brand promotion (IBP) strategy for a real world product. In addition to traditional advertising media, special attention is given to progressive advertising media, such as: the Internet, social media, mobile marketing, and other forms of digital marketing. The social and economic role of advertising and promotion is explored in relationship to such established disciplines as psychology and sociology.
Course Area: Business
Level: Upper Level Undergraduate
Dates: 07-11-2024 - 08-14-2024
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Instructor: Nicholas C Kocher
Local Course ID: 24SU_CAN_BSAD322_1
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