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Sports Marketing
SPMT-307-0W1
SUNY Canton
- Semester
- Fall 2024
- Instructor
- Lorenda Beuker
- Start Date
- 08-22-2024
- Total Credits
- 3
- Call to Register
- 315-386-7616
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
This course examines the various techniques and strategies used in meeting the want and needs of consumers in the sports industry. The course examines the differences between sports marketing and traditional marketing. Students will learn about the importance of market research and segmentation in identifying the right sports consumer. Students will also learn how data-based marketing can be used to connect with sport consumers and the development of sponsorship and endorsement packages.
Course Area: Business
Level: Upper Level Undergraduate
Dates: 08-22-2024 - 12-13-2024
- Find books for your online class
- Instructor: Lorenda Beuker
- Local Course ID: 24FA_CAN_SPMT307_1
- Books & Supplies
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