Corporate Communication and Marketing Strategy
MGMT-6122-1
Empire State University
- Semester
- Fall 2024
- Instructor
- Start Date
- 09-03-2024
- Total Credits
- 3
- Call to Register
- 800-847-3000
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
This course explores corporate communication and marketing as closely related strategic areas of great concern to management and as an academic field of study.It also shows the increasingly close relationship between the reputation management function ofCorporate Communication and the Marketing of brand and customer experience, as both are heavily dependent on a rapidly changing media environment that is approached differently. This environment is also illuminated to provide students with basic news literacy. What was once a theoretical model is now the dashboard for increasingly automated (or ?programmatic?) corporate responses to the organizational stakeholders. This process is anticipated to have a tremendous impact across the Human Resource functions with attention to ethical issues and brand impact.
Course Area: Management
Level: Graduate
Dates: 09-03-2024 - 12-13-2024
- Find books for your online class
- Instructor:
- Local Course ID: 24FA_ESC_MGMT6122_01
- Books & Supplies
-
How to Register for an Online Course
Let's put your mind at ease about online learning
-
- Search
- Search for an online course by keyword, semester, campus, area, or a combination of each.
-
- Select Course
- Select a course from the results list that fits your needs.
-
- Visit College Website
- Click “register now” to visit the college website to register as a “non-credit” or “non-matriculated” student if you are not enrolled at the campus.
-
- Contact Registrar
- Contact the registrar’s office or enrollment office to register for the course. Make sure you have the course name and course ID when you register.
-
- Transfer Credits
- If you plan to transfer credit for the course, make sure you have reviewed the course with the advisor at your current college to ensure the credits will transfer to your degree program.
-
- Locate Course Materials
- Once you register for the course, visit the campus bookstore to find the books and materials for the course. You will need the course ID to find the books.