Consumer Behavior
MRKT-3010-1
Empire State University
- Semester
- Fall 2024
- Instructor
- Start Date
- 09-03-2024
- Total Credits
- 4
- Call to Register
- 800-847-3000
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
This course prepares students to analyze consumer purchasing behavior related to the development of marketing mix programs. This study focuses on theories, functions, and concepts of consumer behavior, and they can be applied to marketing management, our roles as consumers, and everyday life. It involves various types of consumers and views of the consumer's influences, such as the internal or psychological or external or anthropological/sociological. Recommended students take Introduction to Psychology (PSYC 1005) or equivalent prior to taking this course. Prerequisites: Marketing Principles (MRKT 1005) or equivalent.
Course Area: Marketing
Level: Upper Level Undergraduate
Dates: 09-03-2024 - 12-13-2024
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- Local Course ID: 24FA_ESC_MRKT3010_01
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