Marketing Research
MRKT-4035-1
Empire State University
- Semester
- Fall 2024
- Instructor
- Start Date
- 09-03-2024
- Total Credits
- 4
- Call to Register
- 800-847-3000
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
This course provides an introduction to marketing research to the students with the skills needed to design market research studies and collect and analyze data that is useful to managers in making decisions. This course examines the role of marketing research in the firm, global and ethical dimensions of research, research design, experimentation, data collection procedures, questionnaire design, sampling, and basic and advanced data analysis. This study will address the intellectual basis and practical knowledge needed to design and complete a marketing research project. The study will require the student to read the textbook and complete various steps associated with a marketing research project. There will be revisions on each of the deliverables throughout the semester. Prerequisites: Marketing Principles (MRKT 1005) and College Level Statistics (MATH 1065) or equivalents.
Course Area: Marketing
Level: Upper Level Undergraduate
Dates: 09-03-2024 - 12-13-2024
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- Local Course ID: 24FA_ESC_MRKT4035_01
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