Marketing Strategy
BUS-630-2160
Buffalo State University
- Semester
- Spring 2025
- Instructor
- M. Zylka
- Start Date
- 01-27-2025
- Total Credits
- 3
- Call to Register
- 716-878-4811
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
Introduction and analysis of marketing strategies that propose concrete, measurable actions to accomplish specific marketing objectives. Topics include customer relationship management; customer social and digital media engagement; brand management; marketing mix strategies including product, price, promotion, and distribution strategies; marketing metrics; and sustainable marketing in a global environment.
Prerequisites:
Graduate level status
Course Area: Business
Level: Graduate
Dates: 01-27-2025 - 05-15-1965
- Find books for your online class
- Instructor: M. Zylka
- Local Course ID: 25SP_BUC_BUS630_2160
- Books & Supplies
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