Consumer Behavior
BSAD-325-0W1
SUNY Canton
- Semester
- Spring 2025
- Instructor
- William A Myers
- Start Date
- 01-20-2025
- Total Credits
- 3
- Call to Register
- 315-386-7616
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
Students explore consumer behavior and its internal and external influencers. Emphasis is placed on the consumer decision-making process. Consumer behavior is analyzed as a key component in developing effective product design, positioning, and promotional strategies. Students also examine the role of consumer lifestyle data in segmenting the market into target markets.
Course Area: Business
Level: Upper Level Undergraduate
Dates: 01-20-2025 - 05-09-2025
- Find books for your online class
- Instructor: William A Myers
- Local Course ID: 25SP_CAN_BSAD325_1
- Books & Supplies
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