Entertainment & Sports Mktg.
PS-4430-NE1
SUNY Old Westbury
- Semester
- Winter 2024/25
- Instructor
- TBA
- Start Date
- 01-02-2025
- Total Credits
- 4
- Call to Register
- 516-876-3092
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
Students will learn principles and strategies for marketing entertainers, concerts, athletes, teams, leagues, merchandise, special events and motion pictures. The course will develop an understanding of target markets, market research, product positioning, product pricing, point of purchase and e-commerce. It will also explore how the marketing of entertainment and sports has become a cultural phenomenon and one of the most formidable economic forces in today's global marketplace. (Note that this course does not count toward School of Business Requirements.)
Prerequisites:
( WRITING O.W. 50)
Course Area: Social Science
Level: Upper Level Undergraduate
Dates: 01-02-2025 - 01-23-2025
- Find books for your online class
- Instructor: TBA
- Local Course ID: 25WI_OLD_PS4430_NE1
- Books & Supplies
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