Marketing II

BU-251-IC1

Erie Community College

  • Semester
    Spring 2025
  • Instructor
    Mark A Onesi
  • Start Date
    01-21-2025
  • Total Credits
    3
  • Call to Register
    716-851-1466

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You will learn the same curriculum as our on-campus students

This course builds upon the basic concepts and practices introduced in Principles of Marketing I - BU 151. It will provide a firm understanding of how to define and segment a market, how to develop product and services for chosen target markets, how to price offerings to make them attractive and affordable and how to develop a promotional mix in order that customers will be aware of and desire a firm’s products.
Prerequisites: BU 151 or permission of the instructor.
Course Area: Business
Level: Lower Level Undergraduate
Dates: 01-21-2025 - 05-19-2025
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Instructor: Mark A Onesi
Local Course ID: 25SP_ERI_BU251_IC1
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