Principles of Advertising
MKT-106-OLA
Nassau Community College
- Semester
- Spring 2025
- Instructor
- Start Date
- 01-27-0025
- Total Credits
- 3
- Call to Register
- 516-572-7355
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
An introductory course covering history, functions, principles, and applications of advertising. Topics include copywriting, selection of media, budgeting, print and broadcast production, and the role of the advertising agency and research. Students will develop an advertising campaign.
Course Area: Marketing
Level: Lower Level Undergraduate
Dates: 01-27-0025 - 05-20-0025
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- Instructor:
- Local Course ID: 25SP_NAS_MKT106_1
- Books & Supplies
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