Principles of Marketing
MKTG-120-300
Hudson Valley Community College
- Semester
- Spring 2025
- Instructor
- Karen Marbot
- Start Date
- 01-21-2025
- Total Credits
- 3
- Call to Register
- 518-629-4574
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
This course will provide an introduction to marketing. The marketing planning process and the market environment will be discussed. Students will learn about consumer behavior and gain an understanding of targeting and positioning. Additionally, the elements of the marketing mix including new product development, promotion, pricing, and distribution will be covered.
Course Area: Marketing
Level: Lower Level Undergraduate
Dates: 01-21-2025 - 05-16-2025
- Find books for your online class
- Instructor: Karen Marbot
- Local Course ID: SP25_MKTG120_1
- Books & Supplies
-
How to Register for an Online Course
Let's put your mind at ease about online learning
-
- Search
- Search for an online course by keyword, semester, campus, area, or a combination of each.
-
- Select Course
- Select a course from the results list that fits your needs.
-
- Visit College Website
- Click “register now” to visit the college website to register as a “non-credit” or “non-matriculated” student if you are not enrolled at the campus.
-
- Contact Registrar
- Contact the registrar’s office or enrollment office to register for the course. Make sure you have the course name and course ID when you register.
-
- Transfer Credits
- If you plan to transfer credit for the course, make sure you have reviewed the course with the advisor at your current college to ensure the credits will transfer to your degree program.
-
- Locate Course Materials
- Once you register for the course, visit the campus bookstore to find the books and materials for the course. You will need the course ID to find the books.