Wine Marketing and Sales
BUS-250-701
Cayuga Community College
- Semester
- Summer 2025
- Instructor
- William Prosser
- Start Date
- 07-07-2025
- Total Credits
- 3
- Call to Register
- 315-255-1743
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
This course studies essential elements needed to succeed in the wine business. Research and demographics of wine consumers will be studied, with an emphasis on looking toward the future. Topics of study include business strategy for the wine industry, the business of enology and viticulture, supply chain management and quality control, marketing and branding, distribution, sales, tourism, media and public relations, establishment of a tasting room, and environmental and social responsibility. A few wine tasting/evaluation assignments will be given for students 21 and over. Students under the age of 21 will be given alternate assignments rather than wine tasting. Recommended prerequisite Bus 110 Introduction to Wine. Click here for full section info.
Prerequisites:
Prerequisite Information
Course Area: Business
Level: Lower Level Undergraduate
Dates: 07-07-2025 - 08-12-2025
- Find books for your online class
- Instructor: William Prosser
- Local Course ID: 25SU_CAY_BUS250_701
- Books & Supplies
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