Marketing and Society
MKT-534-30
Stony Brook University
- Semester
- Spring 2025
- Instructor
- Paul Connell
- Start Date
- 01-27-2025
- Total Credits
- 3
- Call to Register
- 631-632-6175
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
This course applies traditional marketing principles and techniques to the challenges and rewards of promoting positive public behavior. We will first examine arguments for marketing being used as a force for bad or as a force for good before exploring concepts and theories from the behavioral sciences including psychological, sociological, economic, and cultural perspectives and analyzing their usefulness for promoting public welfare. By the end of the course, students will propose a comprehensive social marketing plan for enhancing consumer welfare in their domain of interest.
Prerequisite: Students in one of the College of Business Graduate Programs & MBA 505 OR Student in 36 credit General MBA or 36 credit Marketing MBA program
Course Area: Marketing
Level: Graduate
Dates: 01-27-2025 - 05-21-2025
- Find books for your online class
- Instructor: Paul Connell
- Local Course ID: 25SP_STB_MKT534_30
- Books & Supplies
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