Digital Marketing Analytics
MGM-653LEC-PM1
University at Buffalo
- Semester
- Spring 2025
- Instructor
- Charles Daniel Lindsey
- Start Date
- 01-27-2025
- Total Credits
- 3
- Call to Register
- 716-645-5698
Take your class online with SUNY
You will learn the same curriculum as our on-campus students
The course focuses on various digital marketing topics, including website content configuration, search engine and conversion rate optimization, website metrics/KPI analyses, A/B testing, etc. Various online advertising or SEM models will also be explored such as PPC, CPM, sponsored search/Google AdWords, Display Ads/Google Display Network. In addition, specific social media platforms/metrics and mobile media platforms/metrics will be covered. Deliverables consist of a suite of Google Analytics assignments using real-time consumer data, several cases (data intensive), and a final exam.
Course Area: Marketing
Level: Graduate
Dates: 01-27-2025 - 03-14-2025
- Find books for your online class
- Instructor: Charles Daniel Lindsey
- Local Course ID: 25SP_BUF_MGM653_LECPM1
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